Author: Nikhil Roy, Digital Consultant and Founder Topic: Email Marketing, Customer Retention, Restaurant Marketing TL; DR: Dubai restaurants lose up to 50% of revenue in summer, but most ignore their highest-ROI channel: Email marketing ($36 return per $1 spent). They're already sitting on customer data from POS and reservation systems. The fix: a simple 5-email sequence from May to September that targets residents still in town, pushes direct delivery orders (avoiding app c